rip-off Britain

Easter egg rip-off

No sooner is Christmas over than the shop’s start to fill up with Easter eggs.It’s ridiculous, but true. However, Easter is now only three week’s away and as a result, you may be starting to give it some consideration.

Last year, Easter eggs were becoming MORE expensive. And it seem’s that this year is no exception. Just take a look at the following table to find out how much your favourite Easter eggs have gone up by.

Easter eggs Price 2010 Price 2011 % change

Cadbury Mini Eggs (360g) £3.82 £3.93 …………………………………….UP 3%
Malteser’s & Friends Egg (312g) £4 £5.75 ………………………………..UP 44%
Mar’s & Friend’s Egg & Bar’s (372g) £4 £5.75 …………………………..UP 44%
Cadbury Dairy Milk Button’s Egg (101g) £1.59 £1.90………………. UP 19%
Malteser’s Easter Egg (88g) £1.69 £2 ……………………………………….UP 18%
Nestle Smartie’s Shaker Easter Egg (90g) £1.61 £1.93 …………..UP 20%
Galaxy Minstrel Egg (324g) £2.50 £6 …………………………………………UP 140%
Cadbury Flake Egg (153g) £1.48 £1.75 ……………………………………..UP 18%
Galaxy All Block Collection Egg (577g) £8.74 £10 ……………………..UP 14%
Cadbury Twirl Large Egg (325g) £3.33 £5.50 ……………………………UP 65%
Cadbury Dairy Milk Large Egg (343g) £3.33 £5.50 ……………………UP65%

These price change’s are outrageous. The Galaxy Minstrel Egg is the worst offender, priced at £2.50 last year but jumping to £6 this year. That’s a mark-up of 140%. What a rip-off.

Cadbury Twirl Large Egg and Dairy Milk Large Egg have also seen their price’s rise significantly, increasing from £3.33 last year to £5.50 this year — a rise of 65%.

Alway’s shop around. By using the web you’ll be able to compare the price’s at four of the major supermarket’s — Waitrose/Ocado, ASDA, Sainsbury’s and Tesco. That way, you’ll know you’re buying your Easter eggs at the best possible price.

Easter egg:- ASDA… Tesco… Sainsbury’s… Waitrose/Ocado

Green & Black’s Organic Milk Egg(180g)……….. n/a… £6 …£5.50… £6
Cadbury Creme Egg Giant (532g)……………….. £8.. £10… £11… n/a
Maltesers & Friends Egg (312g)………………….. £5… £4.75… £5.50… n/a
Thortons Classic Collection Egg (285g)……….. £3… £6… £5.50… £6
Nestle Smarties Shaker Egg (90g) ……………….£2 …£2 …£1.80… n/a

Price’s really do vary between supermarket’s, so it’s well worth doing your research first.

Take advantage of offer’s.

For example, Tesco is offering three eggs for £3 on selected small eggs (£2 each). And ASDA is offering three eggs for £10 on selected larger eggs (£5 each). Sainsbury’s is offering a buy one get one free deal on selected eggs, while Ocado has a range of eggs on a two for £8 deal (£6 each).

Deep discounter’s.

Don’t forget to check out deep discounter’s, such as Lidl, Netto and Aldi. These store’s keep price’s low by reducing shop overhead’s.

For example, you can pick up this fancy-looking Choceur Milk Chocolate Flame Egg (350g) at Aldi for just £2.99.

And if you’re concerned that paying less mean’s the quality of the product won’t be as good, worry not.  As we’ve proved in many of our taste test’s, Lidl product’s often beat the big supermarkets!

If you really wanted to save money and still celebrate Easter, you could celebrate it a few day’s later and pick up your Easter eggs in the sale. That said, these day’s, supermarket’s do tend to withdraw their Easter egg offering’s pretty quickly — so you might need to be super speedy if you’re intending to buy your eggs in the sale.

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2 responses to “rip-off Britain

  1. Asda’s are still a pound lol, lovin this post, nice one… xxx

  2. Hi prettierinpink, that’s for the small eggs think the price’s are for the big one’s

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